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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Let people tell their own stories.

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What’s in My Inbox | How are you celebrating your donors on Valentine’s Day?

Pamela Grow

Over the years, February 14th has become a cultural and commercial celebration of romance and love throughout the world. Valentine’s Day is also the ideal day to celebrate your donors. Click Here to Download this Valentine Nashville Rescue Mission I loved NRM ’s valentine — a true celebration of donors. No donation is required.

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ChatGPT Isn’t Ready for Prime Time, But an Upskilled Team Will Be

.orgSource

The introduction of ChatGPT from Open AI makes for jittery breakroom conversation. But when the chatbot can write an essay, that’s another story. Written, verbal, interpersonal, storytelling, and presentation? An AI whose vocabulary is limited to customer service platitudes doesn’t seem so threatening.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Here’s a straightforward look at what stirs the heart and opens the wallet. Mastering the art of storytelling: Connecting heart to cause Let’s talk about storytelling —it’s more than a buzzword. Compelling storytelling does just that by transporting your supporters into the lives affected by their donations.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance.

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10 Tips for Writing a Better Donor Thank You Letter

The Storytelling Non-profit

Tip #2 Lead with a story when you write a donor thank you letter How many donor thank you letters have you read that started with “ On behalf of.” You could try using a creative opening, such as leading with a story. You could try using a creative opening, such as leading with a story.

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Storytelling for Success: A Look at Three Crowdfunding Campaigns

Tech Soup

A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns. The page opens with a video of a previous KaBoom! Cool photos?