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Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Beth's Blog: How Nonprofits Can Use Social Media

2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. 3) Influencers: Pete Frates was one of the early “influencers” or what Allison Fine and called “Free Agents,” people who have large and passionate networks that they can leverage for a good cause.

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3 More Strategies + 6 New Tips To Boost Generosity

Bloomerang

TIP 10: Consider creating activities that engage people’s passions : Cool memes or videos they’ll want to share with their networks; surveys; online quizzes; petitions and advocacy initiatives; conference calls; networking events, volunteer activities and more. Leverage your influencers to boost trust.

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Ukrainian influencers bring the frontlines to TikTok

The Verge

Weeks ago, Ukraine-based influencer Kristina Korban’s TikTok was a steady stream of gym motivation and personal finance tips punctuated by trending audio. In a video that’s been viewed more than 9 million times, the Kyiv-based influencer recorded herself from bed, describing explosions in the distance that rattled her home.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Contrary to experts’ popular belief, using TikTok, memes, or trendy slang is not required to earn Gen Z’s confidence. Investigate working with social sector influencers (not celebrities).

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Early guidance on Threads, Meta’s answer to Twitter

M+R

We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party.

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On TikTok, LGBTQ creators push back against sponsors who just want their identity

The Verge

It’s a lucrative opportunity many don’t want to take A few times per month, Anania Williams posts sponsored content to his TikTok account, sandwiched in between memes, social commentary, and amateur drag videos. Contracts with brands often prohibit influencers from being part of unions. Illustration by Claudia Chinyere Akole.

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Instagram Influencers and What We Know About Them

Connection Cafe

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.