Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Contrary to experts’ popular belief, using TikTok, memes, or trendy slang is not required to earn Gen Z’s confidence. Investigate working with social sector influencers (not celebrities).
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