Fast Company Tech

FEBRUARY 23, 2025

You may have heard about the Fyre Festival debacle in 2017, when a team led by Billy McFarland created hype for a festival that was supposed to have the best of the best in food, music, celebrities, and even buried treasure. I is for initiative.

Communication

Fast Company Tech

MARCH 18, 2025

The agency in 2024 continued to flip the script on how McDonalds shows up in culture by actually celebrating something that it didnt create. A near perfect execution of a brand celebrating and collaborating over co-opting pop culture. Ellie is a distinct star in a sea of mascots, thanks to her celebrity styling and fashion sense.

Culture

Fast Company Tech

MAY 31, 2025

One viral video , with 10 million views, has people hyping up the creator in the comments. The trend is meant to boost creators confidence by giving themselves a fan edit normally reserved for the likes of Harry Styles, Timothe Chalamet, and other beloved celebrities. And it seems to work. WHO IS THAT DIVA? In another video, with 5.6

Hype

Wired

JUNE 9, 2025

The Workout app has a new Workout Buddy—an AI voice companion that keeps track of your workout data and can talk to you (though your AirPods) while you’re running, tell you how you did on a run, or select music to hype you up. Here’s what’s new and how to download the update. billion monthly users. is here.

Widget

TechCrunch

FEBRUARY 25, 2023

While Kutcher’s firm has been around for a long time and has lived through enough hype cycles to not be easily swayed one way or another, the filing made me curious. Are we going to see more celebrity-led venture firms jump onto the AI bandwagon? It’s complicated, and I may be entirely wrong. It’s complicated.”

Hype

TechCrunch

FEBRUARY 13, 2023

But lost in all of the celebration of success and the billions of dollars in venture capital funding are the ideas that did not succeed. It is important to not just celebrate success but also to learn the lessons from failure. Over the last decade, many once-promising innovations failed and did not live up to expectations.

Hype

TechCrunch

MARCH 17, 2023

Today, we’re celebrating Equity’s 6th birthday! Don’t use Sam Altman and AI hype in the same sentence by Natasha Mascarenhas originally published on TechCrunch Hello, and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Just kidding.

Hype

TechSpot

SEPTEMBER 28, 2023

They feature the likenesses of several celebrities and influencers, including Tom Brady, Mr. Beast, Paris Hilton, Kendall Jenner, and Snoop Dogg. On Wednesday, Mark Zuckerberg announced a variety of "AI-based chatbots (below)." The trailer gives one the impression that the chatbots speak and act like their real-life counterparts, but that's.

Hype

TechCrunch

DECEMBER 14, 2022

She sat down with Clubhouse co-founder and CEO Paul Davison to talk about the core of Clubhouse, competition and the impact of hype. The conversation touches on the company’s hyper growth, celebrity power and navigating social platforms and social patterns, with a round of questions from the audience at the end.

Hype

TechSpot

AUGUST 24, 2023

Microsoft and Bethesda partnered with memory foam company Tempur for a hype-inducing publicity stunt celebrating the upcoming release of Starfield. At the Gamescom Xbox booth in Germany on Wednesday, the companies unveiled the Dream Chair, an oversized gaming chair stylized as a starship cockpit. Read Entire Article

Game

TechCrunch

MARCH 4, 2023

VC confab brings surprises and AI All your favorite venture journalists were busy this week at Upfront Summit 2023, a two-day, invite-only event that brings together industry insiders — and celebrities — to talk about the future of capital. Here’s why it’s important: If you ask me, AI was the omnipresent celebrity at Upfront.

Hype

TechCrunch

OCTOBER 17, 2022

Get super stoked, because we are hype. Parler is not very popular at the moment and has stiff competition from other various celebrity-owned (or soon-to-be celebrity-owned) social networks Truth Social and Twitter. And it makes us here on the show look good! Hell yeah, this is our Monday show.

United States

TechCrunch

MARCH 26, 2021

Could this set precedent or have a chilling effect on celebrity-startups ? We’re hype, you’re hype, and we had some jokes. We talked about the venture capital angle, since early-stage investors in the app reactively distanced from their investments. Robinhood filed privately to go public !

Hype

TechCrunch

MAY 6, 2021

For every crypto-skeptic that sees NFTs as yet another hype bubble, there’s an acolyte who sees NFTs as the key to unlocking the future of the creative web. The firm joins a host of creators and celebrities — including Jay-Z, MrBeast, Serena Williams and 3LAU — in backing the startup.

Raise

The Verge

OCTOBER 25, 2021

To further bolster its reputation, celebrities like NBA star Ben Simmons , hip hop artist Offset , and popular Twitch streamer NickMercs have all joined the group. Imagine acquisitions like 100 Thieves' of Higround (albeit that one is also somewhat hype based), or Swift's of Blitz App. They have to.

Public

The Verge

AUGUST 24, 2021

Earlier this year, TikTok piloted the shopping tab with streetwear brand Hype in the UK. It’s not clear how many merchants are part of this expanded Shopify pilot, but TikTok does have one celebrity brand on board in the form of Kylie Cosmetics. Shopping makes sense for TikTok.

Test

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2007

" or what we call "hype" - how does a small nonprofit avoid getting seduced by the hype? audio and video files used for press stories, appeals, celebrity support (and branching out into podcastingetc) [link] [link] Animal Aid???shock and volcom sector adoption. is right for you and your org? Virtual Village???including

Hype

The Verge

MARCH 31, 2022

As news of E3’s cancellation broke, consummate video game hype-man Geoff Keighley smoothly stepped in to announce that his Summer Game Fest is confirmed for June of this year. Excited to share that @SummerGameFest will return this June with a slate of events. E3 2023 is expected to be both an online and in-person event.

San Francisco

Fast Company Tech

MARCH 3, 2025

His goal was to break down barriers, to open up these Hollywood studios to online celebrities. TikToks Hype House could film themselves dancing for hours and hours, but failed when it came to reality television. Over a year after its release, Hype House was still gaining hundreds of thousands of eyes, per Netflixs 2023 data dump.

Amazon

TechCrunch

MARCH 11, 2021

It seems that every week a new agribusiness, consumer packaged goods company, bank, technology corporation, celebrity or Facebook friend announces support for regenerative agriculture. For those of us who have been working on climate and/or agriculture solutions for the last couple of decades, this is both exciting and worrisome.

Change

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Communication between supporters: Celebrate major milestones for your organization together to show the impact that donors are making!

Fundraising

Fast Company Tech

JULY 21, 2025

How does Shark Week maintain the hype? Shark Week has evolved over the years by embracing streaming, social media, and celebrity culture. This year there was much hype around Dancing with the Sharks, hosted by former Dancing with the Stars MC Tom Bergeron. This year marks 37 years of Shark Week. local time.

Hype

The Verge

MARCH 5, 2022

If you’ve managed to avoid seeing any hype about Elden Ring all week, then bravo. Until March 7th, Paramount Plus’ one-year birthday celebration is extending a special discount for new and returning subscribers. My colleagues Dan Seifert and Jay Peters also put down the cash and were glad they did. Save $10 on Elden Ring for Steam.

Hype

TechCrunch

FEBRUARY 13, 2023

It’s Monday, and it’s time for premature lovers to celebrate Valentine’s Day (it’s tomorrow, you eager lovebirds). To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. Helloooooo, Crunchers!

Search

TechCrunch

OCTOBER 24, 2022

I’m active in all three groups, and I believe most of this controversy is based on wild pronouncements and hype by VCs and other evangelists who are not developers. Incessant celebrity promotions of NFT drops, for instance, have contributed to the impression that web3 as a whole is a Ponzi scheme.

Web

TechCrunch

NOVEMBER 9, 2020

The fun with this rollout is that there’s no telling who pushed the button, especially when users can set their own user names and unsurprisingly seem keen to pick celebrity names. MSCHF launches an internet-wide contest to see who can touch their phone the longest.

Raise

TechCrunch

OCTOBER 20, 2020

On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large. They’re not treating VR as just another gaming peripheral but as a way to create very cool, often celebrity-driven, content. These are the kinds of innovations that makes me optimistic about the VR category in general.

Discussion

Connection Cafe

SEPTEMBER 13, 2019

Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. Here’s how to get started: Before: Build Hype. And you’ve probably already got one. During, when you’re engaging and delighting.

Social Media

TechCrunch

JANUARY 14, 2022

We’ll be off on Monday, January 17 to celebrate Martin Luther King Jr. Unicorn exits augur poorly as Justworks delays IPO, citing ‘market conditions’ Blockchain gaming survey: 7 investors discuss regulation, opportunities and NFT hype. Thanks very much for reading, and have an excellent weekend! Walter Thompson.

Survey

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2019

And Toronto celebrated their first official Blockchain Week April 22-28. For additional use cases of blockchain for social good, the Stanford Graduate School of Business Center for Social Innovation created an in-depth report, “ Blockchain for Social Impact: Moving Beyond the Hype ,” that can be downloaded here.

Global

The Verge

AUGUST 2, 2021

There are only so many ways to handle massive camera bumps on big phones and Google’s solution is to “celebrate and highlight” them, in Osterloh’s words. I am not going to tell you to get hyped up for the Pixel 6. But I do think it’s very interesting that Google wants to start building up hype. Image: Google.

Phone

Qgiv

FEBRUARY 28, 2022

Step 3: Engage the Hype Machine. And, when I say “hype machine,” I mean it. When I say “hype machine,” I mean: Sending “Save the Date” fliers to people who might want to come (include all the information you can, including how they can sign up later). Paddy’s Day Bar Crawl. It’s no secret that St. Paddy’s day bar crawl.

Fundraising

Whole Whale

MARCH 10, 2021

However, it may give nonprofit fundraisers creative ways to work with their celebrities or wealthy donors to create these NFT opportunities. Animal welfare organizations have a great opportunity to make NFT celebrities out of the wildlife they support by partnering with artists to tell their story and raise funds. Creating NFT Artwork.

Fundraising

sgEngage

OCTOBER 13, 2022

Raiser’s Edge NXT Extensibility Options: What’s Real, What’s Hype? , Immediately following bbcon, Blackbaud hosts the future-focused Product Update Briefings , a semiannual celebration of technology innovation. Hosted by Blackbaud expert, Jane Langer. TUESDAY, Oct. at 11:45 a.m. More Value for You: Product Update Briefings.

Virtual

The Verge

NOVEMBER 1, 2021

Games like Dark Souls, celebrated for being notoriously punishing, create a high barrier to entry for disabled players. “I EEG headsets, which sense electrical activity in the brain, have built some hype but are generally more gimmick than science.

Game

CauseVox

JUNE 28, 2021

Catalogue for Philanthropy made use of Giving Tuesday Now (a national fundraising day to support nonprofits through COVID) to hype up their own one-day giving event online. Plan a livestream for the end of a fundraising campaign to gain excitement and to celebrate the end, or kick off the event with a livestream. 5K/Marathon.

Charity

TechCrunch

JUNE 8, 2022

On this beautiful June 8, 2022, we celebrate Dominic-Madori Davis joining the TechCrunch team. Hearing a different tune : Spotify spent the day hyping the potential of podcasts and audiobooks to bring in more revenue. To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m.

Law