The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
You spontaneously leap to your feet and shout as you celebrate your team’s epic win! Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Think about a story that your nonprofit can tell about one of your beneficiaries. Emotions + Surprise.
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