.orgSource

DECEMBER 26, 2022

Our Year in Review. Visiting with clients and colleagues in person was a highlight of the year. The motivation to build stronger relationships, both remote and in-person, resonated across the association community. I’m never tired of hearing what my friends are up to and celebrating their latest accomplishments.

Culture 221

Culture Technology Community Associations 221

.orgSource

APRIL 1, 2024

Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Think beyond B-list celebrities hawking manufactured diamonds. We all know this, right?

Trend 221

Trend Influence Taxonomy China 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

Charity 131

Charity Lesson Marketing Digital 131

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Make digital appeals personal and highlight donor benefits. Their passion can be contagious.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

The second day was a networked leadership workshop that focused on how participants could use their personal brands on social in service of the organization’s mission and practical leadership skills training. The use of personal brand on social media was a concept that we needed to adapt for Latin America.

Reflection 50

Reflection Network South America Mexico 50

BoardAssist

DECEMBER 15, 2014

Too much design makes it much less personal. BE PERSONAL and INFORMAL. Always (of course) send out personalized letters. Write to only one person and not a group of people. Make your letter as personal and conversational in tone as you can. Use the word “I” in the letter to make it more personal and friendly.

Mail 61

Mail Money Raise Tips 61