New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
. —– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. Both of them involved celebrities. Getting Over Celebrities. Celebrities are out; Trust is in.
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