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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Total revenue by channel. Fundraising metrics.

Metrics 77
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To Get Close to Members, Follow MarTech Trends

.orgSource

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Think beyond B-list celebrities hawking manufactured diamonds.

Trend 221
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Fire Up Your Board to Embrace Digital Fundraising

Kindful

As you’ve likely noticed, digital fundraising is changing the way nonprofits are communicating with their supporters. In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology.

Digital 62
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Build a Digital Ecology–Promote IT Collaboration Across Your Organization

.orgSource

We need another term for “digital transformation.” Becoming a digital organization means infusing technology into your association’s ecosystem. Becoming a digital organization means infusing technology into your association’s ecosystem. Here are several suggestions to help accomplish that goal.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Take your campaign to the next level by telling that same story of impact across channels, including direct mail.

email 116
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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

If your advocacy goal is to get a bill passed, plan for posts when a bill is introduced, create posts if the bill gets any press mentions and do another push when the bill is about to go to vote. If you are utilizing multiple social media channels, UTM codes can help you gauge the effectiveness of each channel at driving advocacy actions.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. You spontaneously leap to your feet and shout as you celebrate your team’s epic win! Video engagement on social media is the measurable action that viewers take after watching.

Video 322