Corporate Philanthropy: Adapting to a Changing World
NonProfit Hub
MAY 21, 2019
In today’s world, every company is expected to do some good with their profits. In a 2016 poll , Millennials are more likely than Gen X’ers and Baby Boomers to say it matters if American businesses give back to society. They’ve realized that doing good can actually be profitable while building a positive image of the brand.
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