Don’t Skip Gen X: Why Believing Certain Myths May Cause Your Nonprofit To Miss Out
NonProfit PRO
AUGUST 20, 2021
When you think about the list of things Generation X has been excluded from, targeting them for nonprofit donations doesn’t usually come to mind. And yet the generation is being swept to the side by nonprofits more interested in courting their wealthier parents or their younger siblings — the Millennials.
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