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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Your messaging is the foundation of your direct mail strategy.

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3 strategies for more meaningful donor engagement 

Candid

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. When you speak from a place of genuine passion for your cause, donors are more likely to connect with your message.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Gone are the days of list acquisitions and swapping of mailing lists. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. Invite them to take their passion for your cause a step further by linking to a volunteer form or page on your website with volunteer opportunities.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Send direct mail, too! Multichannel donors are your most valuable donors, but more importantly, they are firm believers in your cause. Your most loyal donors are your multichannel donors. Email them.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.