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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Scour lists of donors to similar causes.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals. Once again, nonprofits can invest in marketing outreach efforts to raise awareness.

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion.

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