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Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Admins can invite up to 1,250 of their connections to attend the event and engage attendees with live chat and polls. Curated content relevant to your mission.
Sometimes, unique or cause-specific holidays can be perfect for your social media. Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Engagement through thank-yous, polls, contests, or highlighting a volunteer or project. What are they interested in?
Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.
Finally, you want to make sure you add interactive elements to your livestream, whether that’s by adding chat people can use to ask questions, or y breaking up your livestream with polls, quizzes, raffles, etc. John Center for Homeless Men recently added some engagement to their Raisin’ the Rent event with virtual house parties !
By monitoring discussions, participating in community groups, and running targeted surveys or polls, you can gather valuable data that informs your programs and initiatives. Perhaps there’s an increase in food insecurity, a rise in homelessness, or a new health crisis emerging. The next step is to analyze it critically.
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