Causes Headline Language Photo 
Nonprofit Tech for Good
AUGUST 9, 2021
Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Curated content relevant to your mission.
NonProfit Hub
FEBRUARY 11, 2021
Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Illustrate additional annual opportunities to support your cause, such as giving days or end-of-year appeals. Find out what speaks to these donors individually, or what is their love language ? Happily Married! Receive gifts?
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Get Fully Funded
DECEMBER 4, 2022
There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Instead, focus on the cause. Here are several ways to get indirect coverage of your organization: Pitch a story about your organization’s cause with your Executive Director as a source.
Nonprofit Tech for Good
NOVEMBER 7, 2020
There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. How can you break through the noise?
Get Fully Funded
JUNE 11, 2023
Ideally, you should send a fundraising letter to people who care about your cause, have the ability to give, and are willing to give through the mail. If you don’t, well, you will have wasted a good opportunity to connect with people, feed their desire to do good in the world, and raise much-needed money for your cause.
Get Fully Funded
AUGUST 1, 2022
If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Use hero language like “we couldn’t have done it without you” to engage the donor. Cheap cause marketing. Use headlines to let the reader know what to expect in each section.
Greater Giving
NOVEMBER 9, 2023
Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. Your homepage should welcome visitors to your organization, letting them know who you are and why it’s worth their time to explore your website further and take the next steps to back your cause.
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