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TechSoup publishes Soha El-Borno excellent post " Promote Your Cause on Facebook in Six Easy Steps " and do check out her interview with Carie Lewis from the Human Society about their work on Facebook. Non-Profit Tech Blog lets us know that project agape (Facebook causes) now at 2.5 million users.
Here's just three people/content connections on this topic that I found from Technorati search: A search on "tags" lead me directly to a YouTube channel from the Youth Health Alliance and a series of youth-created videos on nutrition, including the one above that explains why it is better to drink green tea versus software drinks.
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