3 Key Elements of a Lapsed Donor Letter
Neon CRM
MAY 16, 2024
Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. When you write your lapsed donor letter, make sure to tell your donor how their past gift impacted your cause. When was the last time you wrote a lapsed donor letter?
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