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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

billion for charitable causes. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Test run Facebook fundraising for other campaigns and create a guide of fundraising best practices your volunteer fundraisers can use. History of donating or volunteering with similar organizations.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. History of donating or volunteering with similar organizations.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Take stock of social media followers, event attendees, volunteers, and your most dedicated advocates and ambassadors. This channel also tends to see positive returns—for every $1.27 The market landscape.

Mail 52
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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Make it Make Cents: Challenging Conventional Fundraising

Greater Giving

Make sure everyone involved in the event, from staff to volunteers to vendors, is aligned with your reason. Analyze your budget You’re looking for the highest return on investment with your expenses, which might mean making changes you haven’t considered before to bring in a higher ROI. Why are you holding your event?

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. Interview audience members such as: Volunteers Donors Staff Board members Highlight individuals from all stages of the supporter journey.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. These goals should be broader, such as increasing awareness of your cause. Include supporter data such as: Demographics Psychographic traits (e.g.,