ASU Lodestar Center

MAY 27, 2011

Followers" and "friends" want to do more than just donate to your cause — they want to hear from you, talk to you, and feel like theyre a part of your mission. Creating, Building, and Sustaining Nonprofit Commu. This kind of communication breeds a new expectation of the relationship between organizations and the public.

Social Media 77

Social Media Research Media Social 77

Care2

DECEMBER 4, 2007

Recently, one Green Brooklyn cause has made some waves despite starting off as what I thought was just another post about a local transportation issue. For a city with a traffic congestion problem, an air pollution problem, and a public transit problem in some areas; the cause is a natural fit. Copyright © 2008, Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MAY 8, 2009

See Frogloop’s recent article on Facebook Causes ). My personal opinion on this subject is that creating your own custom social network can be very staff intensive and expensive. People think that by creating their own social media site that everyone will just flock to them. Reader Comments (3) I definitely agree.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

AUGUST 12, 2008

Whats interesting about this approach is that it creates a virtual community of consumers using relatively simple technology (easy for me to say that--I cant write code). To create a new comment, use the form below. Copyright © 2008, Care2.com But you get the idea. Post a Comment | by Share Article in Misc.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JULY 15, 2008

2) Create a Video Library Michael Hoffman, CEO of See3 , stressed the importance of creating a video library. He also said that showing a human face to a cause is incredibly powerful because it brings people, who would not have necessarily cared, to the nonprofit. To create a new comment, use the form below.

Video 28

Video Social Media Advocacy Case Study 28

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? To create a new comment, use the form below. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy ROI Online 28

Care2

FEBRUARY 8, 2009

60) Search « How Nonprofits Can Benefit From Cause-Related Marketing | Main | Why Every Nonprofit Should Embrace the Web 2.0 60) Search « How Nonprofits Can Benefit From Cause-Related Marketing | Main | Why Every Nonprofit Should Embrace the Web 2.0 February 8, 2009 | Allyson Kapin Copyright © 2008, Care2.com

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

SEPTEMBER 25, 2007

and Marie Claire joined forces to create www.everywomancounts08.com To create a new comment, use the form below. Copyright © 2008, Care2.com com , a non-partisan coalition. I had the privilege of attending the kick-off dinner reception last night. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com To create a new comment, use the form below. Copyright © 2008, Care2.com Post a Comment | by Share Article in Care2 News , Misc.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

AUGUST 21, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « NPower Greater DC Region Technology Innovation Award | Main | Building a Successful Internet Presence » Tuesday Aug 21 2007 Get a Google Earth Pro License for Free! All rights reserved.

License 28

License Social Media Google Advocacy 28

Care2

NOVEMBER 15, 2007

Use a personal "ask" - start small with your ask, even if its as low as $10 - youll get more Video can be a great way to make your cause more personable to potential donors - you dont have to spend a fortune on them, either People love to talk about themselves - let them. To create a new comment, use the form below.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Acquisition- The goal here is to find people who are likely to support your cause. If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

JUNE 11, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

MAY 16, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com All rights reserved.

Press 28

Press Social Media Advocacy Case Study 28

Care2

FEBRUARY 12, 2008

To create a new comment, use the form below. Copyright © 2008, Care2.com For more details, check out the full survey. Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

FEBRUARY 1, 2008

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Worldwide Protest Organized on Facebook | Main | Who Will Be the Next $100,000 Purpose Prize Winner? : Chad Mezera (chad.mezera@mail.wvu.edu or 304-293-3505 x5415) Post a Comment | by Share Article in Integrated Marketing , Misc.

West Virginia 28

West Virginia Integration Social Media Virginia 28

Care2

JUNE 17, 2008

“The organizers of grassroots advocacy campaigns, and the groups and causes for whom they work, play the role of trusted educators and facilitators of communications between citizens and Members of Congress,” according to the report’s authors. (The To create a new comment, use the form below. In a word -- Outrage.

Advocacy 31

Advocacy Group Social Media Research 31

Care2

JANUARY 16, 2008

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Who Will Be the Next $100,000 Purpose Prize Winner? Image courtesy of Kalabird ) Post a Comment | by Share Article in Care2 News , Misc. Reader Comments There are no comments for this journal entry. All rights reserved.

Survey 28

Survey Social Media Advocacy Case Study 28

Care2

MAY 1, 2008

To create a new comment, use the form below. Copyright © 2008, Care2.com More frogloop articles on video can be found here. Post a Comment | by Share Article in Video Reader Comments There are no comments for this journal entry. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Video Advocacy Web 28

Care2

APRIL 24, 2008

To create a new comment, use the form below. Copyright © 2008, Care2.com Post a Comment | by Share Article in Nonprofit Benchmark Studies , Online Fundraising , Online Marketing Reader Comments There are no comments for this journal entry. All rights reserved. All Care2 terms of service and privacy policies apply.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

JANUARY 15, 2009

Whether a product is so amazing that people talk about it to their friends and it slowly gains momentum, OR a PR or SM pro creates a brilliant campaign that gets word spreading. Was it because they created a fake store front in the middle of nowhere or pulled some other crazy online or IRL scheme? Ideally you can have both.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 26, 2008

After graduating with a degree inmarketing, Maureen decided she would rather "sell" a cause than aproduct and started her career at Greenpeace. To create a new comment, use the form below. Copyright © 2008, Care2.com Maureen McGregor is theE-activism Director at Oceana. Shes been runningOceanas WaveMaker since 2006.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

AUGUST 8, 2007

Investment and strategies for branding -- especially working to create and maintain emotional connections with our “customers” 2.) Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) The lesson?

New York 28

New York Social Media Conference Advocacy 28

Care2

AUGUST 27, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free! Dont miss the Septemeber 7th, deadline. Apply today and learn more here. All rights reserved. All Care2 terms of service and privacy policies apply.

DC 28

DC Award Social Media Advocacy 28

Care2

JUNE 17, 2009

Environmental Groups Prompt EPA to Block Five Mountaintop Mining Projects For several years, Sierra Club , EarthJustice and Appalachian Voices have campaigned strongly to end mining projects that involve blasting away entire peaks, then dumping millions of tons of waste rock in the valleys below, causing permanent damage to the ecosystem.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

JANUARY 6, 2009

Once youve determined which KPIs are important for your organizations site, Google Analytics, as of a fairly recent update, actually allows you to create custom reports that include all of the key data you need -- and not the stuff you dont. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

MARCH 30, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « New Trend Emerging in Deceptive List Growth? Big thanks to Erin and Jill for sending us the info! Post a Comment | by Share Article in Care2 News Reader Comments There are no comments for this journal entry. All rights reserved.

Social Media 28

Social Media Job Advocacy Case Study 28

Care2

JUNE 15, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com Getting Attention Nancy Schwartz Im In Love.with Google Analytics Katyas Non-Profit Marketing Blog: Getting to the Point Katya Andresen Why Me? Post a Comment | by Share Article in Misc. Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

MAY 22, 2009

Yes, it’s true and that’s why it’s important for all nonprofits that are advocating for causes to start becoming a part of the conversation publicly and not just behind closed doors or on “the hill.” May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com ” Think about it.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 7, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Sunny the Seal Melts Hearts on MySpace | Main | Join Care2 for Another Internet Advocacy Roundtable! All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Studies Advocacy Online 28

Care2

MAY 2, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Join Care2 for Another Internet Advocacy Roundtable! You can check out the rest of the survey results here (pdf). Thanks Nancy! All rights reserved. All Care2 terms of service and privacy policies apply.

Track 28

Track Social Media Survey Advocacy 28

Care2

DECEMBER 28, 2008

Making an end-of-the-year plea for funds can often create a perception for the potential donor that the non profit is unorganized and would rather use a shotgun approach to asking for money, than a relationship-based approach to developing resources. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

APRIL 20, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Care2 and Free Range become One Planet for Earth Day! Reader Comments There are no comments for this journal entry. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

OCTOBER 17, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com link] Feel free to contact Karen Matheson at kmatheson@mrss.com with any questions or requests for a copy of the study when it comes out in November. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Survey Online Advocacy 28

Care2

SEPTEMBER 25, 2007

To create a new comment, use the form below. Copyright © 2008, Care2.com 60) Search « Every Woman Counts Launch Meeting | Main | Did You Miss The Online Holiday Fundraising Season? For starters, make sure your blasts are readable , that they cut through the noise , and that they arent labeled spam - it works!

Social Media 28

Social Media email Advocacy Case Study 28