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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Mastering the art of storytelling: Connecting heart to cause Let’s talk about storytelling —it’s more than a buzzword. It’s about making your members feel something.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors.

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Getting Back to the Basics: How To Elevate Donor Loyalty

Allegiance Group

Say you receive a meaningful planned gift from someone who isn’t in your donor file and hadn’t previously shown up on your radar as a prospect. You need to recognize the gift and thank the family. Have your attorney send an official letter acknowledging the gift and consider it a stroke of fortuitous generosity.

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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3 Key Elements of a Lapsed Donor Letter

Neon CRM

When was the last time you wrote a lapsed donor letter? Lapsed donors are a valuable group of supporters. Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. That group is your lapsed donor segment.

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Maximize Your Progress: 4 Poor Fundraising Habits to Kick

sgEngage

A stagnant fundraising strategy can cause roadblocks, such as falling behind on fundraising goals, missing key support, and even causing donor attrition. One-time gifts may lead to large amounts of revenue at times but will probably be less consistent than recurring gifts, for example. Giving frequency. Engagement.