2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
This particular donor list is probably a mixed bag of long-time loyal constituents, inspired first-time event participants and their donors, returning lost donors, people who have just been touched by your cause, and a whole assortment of others. A standard question on every form, such as, “What is your connection to the cause?”
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