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How the American Childhood Cancer Organization Used Crowdfunding to Raise Over $43,000!

Tech Soup

Last year we shared how the American Childhood Cancer Organization (ACCO) used Teespring to exceed their fundraising goals with a few clicks of a button. We took childhood cancer statistics and had it spelled out in the shape of a gold ribbon. When the sales goal is reached, Teespring organizes production and shipping.

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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

Let me tell you straight up, the answer is not, “Your organization.”. Millennials care about issues, not organizations. According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”.

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Storing Up Support for Kids with Cancer: ACCO's Shopify Store Experience

Tech Soup

We recently shared how the American Childhood Cancer Organization (ACCO) used Teespring to raise over $43,000 through Teespring campaigns. Add your products: You can display your products in a catalog that is easily organized by categories. Incorporate marketing around themes like holidays or special organization events.

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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

I want to outline some issues nonprofit organizations may face while trying to build or change their brand. Often, nonprofit leaders look at brands as just a “simple visual trigger from which to develop communication campaigns rather than a strategic tool for focusing the organization.” Research done by Venable et al.

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Tap Into Millennial Potential by Creating a Stellar Website

NonProfit Hub

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. So how do you get even part of that 85 percent to donate to your organization? If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. Millennials are set on making a difference. Baldrick’s.