NonProfit Hub

MAY 30, 2014

According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”. In a nutshell, to win the hearts (and money) of millennials, we need to help them understand our cause. They support causes.

NPO 76

NPO Giving Generation Causes 76

ASU Lodestar Center

APRIL 26, 2013

4 The American Red Cross is a great example of trust building across donor and client lines. Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause. Sources: [1] Non-profit branding: Cause and brand effect. Brand Strategy , 25-25. [2]

Research 84

Research Phoenix Los Angeles Childhood 84

NonProfit Hub

MARCH 13, 2015

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. Contrary to popular belief, a great nonprofit site doesn’t start with a “sexy” cause. Need inspiration or examples of these tips?

Websites 28

Websites Create NPO Cancer 28