Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
Is success of the Ice Bucket Challenge a happy accident for ALS and the people who suffer from the disease or is the first example of the power of crowd charity? Can other nonprofits reproduce it? 2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. My answer: yes and no.
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