Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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Get Fully Funded

AUGUST 19, 2024

You’re tirelessly working to grow your nonprofit’s impact, nurture your community, and raise funds—all while managing all the other day-to-day tasks. Imagine having the power to tailor your mass communication, so that each donor feels personally connected to your cause. This is the magic of donor data. The result?

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Data Marketing Donor Mail 59

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. So what exactly is this website that’s causing such a stir? But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin.

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Tools Fundraising Analytics Analysis 357

sgEngage

SEPTEMBER 11, 2023

If you’re looking for a new way to raise funds, engage donors, and build connections, look no further than a charity golf tournament. And fortunately for nonprofits, charity golf tournaments do much more than simply raise mission-critical funds. Leverage digital channels.

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Charity Create Sponsor Sample 87

Greater Giving

JUNE 27, 2023

Nonprofit organizations are constantly seeking innovative ways to raise funds for their causes and make a lasting impact. Unlike traditional auction items that are directly owned by the organization, consignment packages are contributed by generous donors who believe in supporting the cause.

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Sponsor Conservancy Captivate Channel 75

sgEngage

APRIL 10, 2023

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 billion for charitable causes. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

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Demographics Retention Donor Research 81

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. In fact, 60–80% of all fundraising revenue is raised through direct mail. A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

Nonprofits Source

JUNE 26, 2024

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Lean on your existing network When you’re looking to garner more support for your cause, your first instinct may be to acquire new donors.

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Gift Marketing Program Strategy 52

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Engage your supporters Encourage your supporters to become advocates for your cause. If not, commit to doing so going forward.

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Gift Phone Mobile Demographics 83

The Modern Nonprofit

SEPTEMBER 18, 2024

Key events like Giving Tuesday and Thanksgiving serve as catalysts, encouraging people to give back to causes they care about. With so many worthy causes vying for support, it can be difficult to cut through the noise and effectively engage donors. However, the fall fundraising season also presents unique challenges for nonprofits.

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Pamela Grow

JULY 24, 2024

Plus, they have the potential to raise thousands of dollars for your mission through winning bids on items, entry fees, and additional donations made during the event. Donor engagement at auctions looks different depending on your target audience’s demographics, preferences, and lifestyles.

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Impact Tips Organization Nonprofit 52

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. Make your ask in the way they want to be approached.

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Marketing Support Demographics Nonprofit 52

Achieve

JUNE 1, 2023

Review your donor demographics. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them.

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Donation Donor Giving Demographics 52

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

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Digital Marketing Create Social Media 59

Bloomerang

SEPTEMBER 27, 2023

billion was raised from 20 million US donors last year. It may be true that your GivingTuesday campaign may not raise a lot of revenue this year because your prior online engagement has been low. By setting a goal, you will help your organization measure GivingTuesday success and possibly help you raise more.

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Greater Giving

JULY 2, 2024

Gazala Uradnik, founder of GFS Events , joined us to talk about event budgeting, revenue producers, and how to make the most of each of your revenue channels. She had tons of practical tips to share, and offered a broader approach to raising more money with the resources you have available. What makes an event profitable?

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Challenge Fundraising Sponsor Pledge 52

Nonprofits Source

MARCH 27, 2023

For nonprofits, building a strong online presence is a key part of effectively raising mission-critical funds and activating community support. You can also use high-contrast colors in the site’s design, avoid abbreviations and misspellings that might cause screen readers to mispronounce words, and use captions for images with embedded text.

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Charity Marketing Online Tips 78

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. By offering online giving options, your nonprofit can better engage with these donors and provide a transparent and convenient way for them to support your cause.

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Donation Digital Online Giving 189

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

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Social Media Media Guide Social 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more. Who participated? Who didn’t?

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Data Gift Relationship Interaction 99

Greater Giving

MARCH 29, 2024

This frees up resources that can be allocated towards programming, entertainment, or directly to your cause. Spring Fling: Channel the youthful energy of spring with a carnival-themed event. This option can attract a new demographic of supporters who might not typically attend your events.

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DipJar

JUNE 20, 2023

But as a nonprofit professional, you know that innovation is key to raising more dollars for your cause. It’s time to unleash your creativity for a fundraising event that stands out, connects with donors in new ways, and raises dollars for your cause. Attendees can support your cause by purchasing one-of-a-kind artwork.

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Ideas Fundraising Artist Nebraska 52

Achieve

AUGUST 28, 2016

If you’ve followed me on this blog or through my series of articles here, you’re familiar with my take on the need to move potential supporters from mere interest to deep engagement with your cause over time. If you’re a nonprofit executive, what can you do to get the public involved in your issue or cause? That’s very rarely the case.

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Public Causes Issue Conversation 52

Achieve

APRIL 28, 2022

and helping them become more involved in your cause. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. engagement channels. and software solutions to help your nonprofit raise more and streamline your fundraising.

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Donor Tips Online Gift 59

Achieve

MARCH 2, 2022

Online fundraising campaigns Organizing a simple online campaign can help you raise a significant amount of money for your organization. Make sure you show off your items with pictures and videos on your social media channels and website in the weeks leading up to your event to drum up excitement.

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Ideas Online Fundraising Social Media 59

Qgiv

JULY 16, 2024

Donor information Basic donor information includes details such as your donor’s full name, contact information, and demographics like age, gender, and occupation. High engagement levels can indicate potential major donors or advocates for your cause. Knowing who your donors are can help you create personalized interactions.

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Data Management Guide Fundraising 52

Qgiv

AUGUST 22, 2024

By tailoring your invitations to different demographics—such as age groups, interests, or previous involvement levels—you can make your appeal more relevant and compelling. You can also add a personal touch, such as a heartfelt message about the cause your organization supports. Image A picture’s worth a thousand words!

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Template Guide Fundraising Free 52

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Ask for details you might be able to use later, like demographic information, how they first learned about you, why they decided to give, and how they want to communicate with you in the future. Asking about donor motivations.

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Donor Strategy Nonprofit Phone 98

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. It also makes giving more accessible because your donors can contribute to your cause without needing a computer or to visit your organization in person. 8 text-to-give platforms for nonprofits 1.

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Allegiance Group

MAY 1, 2024

On average, most nonprofits raise up to 30 percent of their annual budget in December, including upwards of 31 percent of online revenue in the last four weeks alone. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. However, a recent Giving USA report showed a 13.4

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Campaign Guide Fundraising Storytelling 52

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. Donor Demographics.

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Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold.

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Campaign Google Giving Nonprofit 167

NTEN

SEPTEMBER 12, 2011

Most likely, their affinity is to your organization, the cause, the event activity, a third-party organization that is supporting the event, or a friend or family member who asked them to participate. ( Dig into how your participants are linked to the cause. You can learn more about affinity drivers here. ). Fundraising Plans.

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BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. has its own demographic makeup.

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Social Media Media Philadelphia Social 94

Achieve

JULY 28, 2022

So how do you target these important demographics? . Of course, we’re not suggesting that your nonprofit only target one demographic. In addition to being user-friendly, text donations enable nonprofits to easily raise donor engagement and retention. . among your younger demographics, look no further than contactless payments.

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Process Donor Pledge Demographics 52

Greater Giving

FEBRUARY 25, 2021

Raise awareness about who you are and what you do and inspire people to act by offering a donation, spreading the message over social media, or by taking some other specific action. Begin by raising awareness about the way the natural world works and show the viewer just how much change can happen when there is purposeful effort put to it.

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Video Nonprofit Images Awareness 87

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Raise awareness. After you’ve conducted research and feel confident about who is most likely to donate to your cause, you can segment those donors into groups based on their common characteristics. Demographics .

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Marketing Social Media Nonprofit Integration 52