Case Study from Breastcancer.org: Choosing between responsive web design and a separate mobile site to improve mobile visitors’ experience
NTEN
APRIL 9, 2013
The world is going mobile, and visitors to nonprofit websites are no exception. We knew by looking at the growth curve of website traffic that Breastcancer.org needed a mobile-optimized website. Our stated goals for the project were to bring mobile user engagement metrics in line with those for desktop traffic. Derek Olson.
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