Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Pick a campaign and platform to experiment with integrating social fundraising , but build your network and get organized first.

Community 111

Community Giving Fundraising Contest 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. This is a technique for testing two or more versions. (2)

Analytics 94

Analytics Web Screencast Metrics 94

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Use of counting metrics. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep!

Network 98

Network Build Learning Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. It isn't the most thrilling activity.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Grantee organizations will measure what matters.

Pakistan 113

Pakistan NGO Network Exercise 113

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It means getting organic, word-of-mouth buzz about products from people who others listen to. Partner with your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Grantee organizations will measure what matters.

India 103

India NGO Network Exercise 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 101

Awareness Tips Social Media RSS 101

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Measure all fundraising metrics. A potential donor becomes aware of your organization, mission, and work.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Organizations’ communications strategies have more impact individually and collectively. So, for these organizations, their content pyramid also includes integrating offline w/online channels. More and better partners, more and better relationships with reporters and more or better policy maker relationships.

Social Media 98

Social Media Train Training Network 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. Scales social media by empowering everyone in the organization and integrating social into work flow. Social media metrics for nonprofits. ” .

Social Media 101

Social Media Effective Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Take Breaks.

Social Media 99

Social Media Media Tips Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

While there has been some excellent conversations in the past fews months, particularly the Netsquared ThinkTank , I haven't seen a lot of nonprofit case studies that share real life experience with measuring results from social media strategies. So for my panel, I thought why not a case study slam, a play on the poetry slam format.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need annual reports, or will monthly reports suffice? Does the data need to be exportable?

Social Media 101

Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Who should drive the organization's social media strategy? What are the assessment questions and first steps that an organization should take to determine readiness?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Also, larger organizations might have silo issues, with walls between alumni outreach and development functions. And more importantly, engagement has a purpose or larger goal.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

Here's some reflections: Thoughtful, Intentional Experiments Thoughtful experimentation is setting up a low-risk experiment with metrics to figure out what is and isn't working is a social media best practice. Ashely shared a mini case study about their Pacifier Campaign. What are your thoughts?

Social Media 91

Social Media Reflection Media Social 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned).

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations.

Analysis 87

Analysis Twitter Giving Ethiopia 87

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Convio or Causes?

Convio 50

Convio API Nptech Summary 50

Care2

APRIL 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It depends on what your goals are.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It depends on what your goals are.

YouTube 34

YouTube Video Social Media Advocacy 34

Gyrus

JULY 12, 2024

Development and Retention Through targeted training modules and personalized learning paths, LMS aids in employee development, skill enhancement, and talent retention, fostering a culture of continuous learning within organizations.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

JULY 12, 2024

Development and Retention Through targeted training modules and personalized learning paths, LMS aids in employee development, skill enhancement, and talent retention, fostering a culture of continuous learning within organizations.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

JULY 12, 2024

Development and Retention Through targeted training modules and personalized learning paths, LMS aids in employee development, skill enhancement, and talent retention, fostering a culture of continuous learning within organizations.

Learning Management 52

Learning Management System Learning Management 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Pick Metrics. Want Useful Analytics?

Measure 118

Measure Learning Case Study Metrics 118

NTEN

JUNE 18, 2009

ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends. An ROI process focuses on identifying and unpacking the benefits of efficiency and effectiveness and how these support your organization's mission. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. Analytics and Measurement Techniques" (free to download).

Social Media 100

Social Media Measure Strategy Media 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Watch for news about the Case Foundation's second America's Giving Challenge. . There is prize money available for the organizations attracting the most donors and funds. You can read a case study about the winner of the first contest here. Metrics, Stats, Research, and Other Misc. Registration here.

Nptech 91

Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”). Global Conversations.

Policy 104

Policy Social Media International News 104

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Be proactive.

Social Media 62

Social Media Media Cancer Social 62

Care2

JULY 31, 2013

For example, is it ever ethical to ask a consultant or volunteer to represent the organization online? In this highly interactive session, we’ll explore the world of social media ethics through case studies and scenarios. Data Visualization Tools, Techniques, and Uses for Social Change. Visualize This!

Conference 48

Conference New York City Chart Captivate 48