Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Peer Case Studies. Connecting Learners to the Content and Each Other.

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Social Media Integration Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

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Test Impact Experiment San Francisco 117

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin came up and gave a mini-lesson on how to use this technique. One of the messages in the book is “Collect less data, think more about it.”

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Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. Focus on Engagement That Leads To Action.

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Facebook Results Change Organization 137

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

Social Media 101

Social Media Effective Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Campaign Online Chapter Model 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Measuring Success Measuring of this investment should be dependent on a few KPIs. . Advocacy Reach: Overall spread of campaign through social channels beyond the branded channels to gauge how far this campaign spread.

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Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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Pakistan NGO Network Exercise 113

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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India NGO Network Exercise 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. It directly increased ticket sales.

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Knowledge Seattle Social Media Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

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Social Media Training Train Network 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2012

It was also an opportunity for me to co-facilitate with in-country team, meet the NGOs and hear their stories first-hand, and learn a lot about modeling and adapting interactive training techniques for different cultures. We did a sessions on measurement, integrated content strategy, and content for blogs. Showcase Panel.

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Morocco Tunisia Reflection Conference 102

Connection Cafe

MARCH 4, 2019

Sadly, that is not the case. Studies done by Dunham+Company in both 2013 and 2018 reveal that even many leading nonprofit organizations have struggled to implement common best practices. In many cases, we are not dealing with unknowable or unsolvable mysteries of the online giving universe. Mobile is the New Normal.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How will you measure your success? What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. using social media tools.

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Florida ROI Metrics Social Media 50

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Base this on your documented research, and follow it carefully! .

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Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations.

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Analysis Twitter Giving Ethiopia 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 118

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Social Media ROI Case Study Slam. Social Media ROI: Compare With Paper. An Internet Lesson in Rural Cambodia. Giving Good Poke.

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ROI Widget Cambodia Metrics 50

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Attend this session and walk away with success stories and hands-on techniques that will change how you think about the creative process. Don’t Panic!

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Registration Proposal Social Media Conference 20

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Strategy Media 100

Bonterra

APRIL 11, 2024

Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more. Let branched automation save staff time while delivering each supporter the right message at the right opportunity via email, mobile messaging, and other digital channels. Build and retain more support.

Digital 52

Digital Fundraising Case Study Advocacy 52

NTEN

NOVEMBER 2, 2009

In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. through both channels, though that is really layered marketing or fundraising, also an effective technique.).

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Case Study Integration Campaign Studies 62

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2018

This book provides a simple framework for measuring impact of a strategy used by a social sector organization. It provides advice on how to develop a theory of change and what can or should be measured. The book also outlines principles and techniques for impact measurement.

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Italy Journal Storytelling Nonprofit 133

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2012

” Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or there is a hole in my editorial calendar. This executive sponsor is also tasked with identifying team members to engage with early channels, building basic forms of content, and evaluating potential agency relationships.

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Content Resource Tips Calendar 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

Policy 104

Policy Social Media International News 104

Care2

NOVEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) He says, "Turn strangers into friends.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) He says, "Turn strangers into friends.

Mail 28

Mail Social Media Online Fundraising 28