How Storytelling Captivates, Convinces And Inspires Employees And Customers
Eric Jacobsen Blog
AUGUST 15, 2012
Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories.
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