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Brad Egel, a decade-long fundraising resident of Chicago and cancer-awareness advocate, had no personal ties or engagement with cancer victims or survivors. As his fundraising progressed, so did his dedication to the American Cancer Society. His fan base skyrocketed overnight, giving even more exposure to his platform.
You might think of Facebook as an important socialnetwork, but it is now also the third most popular video site on the web. Here’s an example of a video See3 produced in partnership with Charity Dynamics for the American Cancer Society’s Making Strides Against Breast Cancer event. Holy smokes!
It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online socialnetworks. While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society.
Calls to action are eye-catching phrases that encourage the reader to do something (e.g., “Give now to fight cancer!” LinkedIn: LinkedIn is a formal and professional socialnetworking site. Use the power of storytelling. Storytelling inspires your audience.
Your supporters fundraise on your behalf by reaching out into their socialnetworks through personal and team pages. Nonprofit storytelling fuels fundraising. Here’s some channels you can use to continue storytelling: Your website Email Social media Direct mail Text Livestream events Radio/TV/media Phone calls.
Your supporters fundraise on your behalf by reaching out into their socialnetworks through personal and team pages. Nonprofit storytelling fuels fundraising. Here’s some channels you can use to continue storytelling: Your website Email Social media Direct mail Text Livestream events Radio/TV/media Phone calls.
Your supporters fundraise on your behalf by reaching out into their socialnetworks through personal and team pages. Nonprofit storytelling fuels fundraising. Here’s some channels you can use to continue storytelling: Your website Email Social media Direct mail Text Livestream events Radio/TV/media Phone calls.
From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.
Or maybe as more nonprofit explore the possibilities of location-based socialnetworks and fundraising , the distinctions between online/offline fundraising will melt away. Last year, Facebook Causes added its birthday wish feature and we saw more peer to peer fundraising unfolding on socialnetwork sites.
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