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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund.

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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

we do tests where we send dozens of donations to nonprofits to see how we’re treated as donors. . It could be, you know, my mom had cancer that’s why I’m doing this volunteer work for the cancer organization. . What do you think the ratio is of you talking versus the donor talking? But essentially.

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