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Craft the Perfect Tagline for Your Organization

NonProfit Hub

To generate ideas for a tagline, start by asking yourselves a few questions to see if the answers point to a solution: Why should people donate money to your organization? A bank shouldn’t use the word “bank” or even “money” in its tagline. The latter is generally the most fertile ground for memorable messages. Think aspirationally.

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How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year

Saleforce Nonprofit

Jude’s status as the global leaders in understanding, treating, and defeating childhood cancer, and its commitment to ensuring no family ever receives a bill, it’s not hard to see why effective fundraising is critical to St. RS: It takes money to raise money. Jude campus in Memphis, where families never receive a bill from St.

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