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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. And the only way to know is to test.”

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund.

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Relationships and Engagement Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Breast Cancer awareness month (October) is just around the corner! And here's another clever online fundraising strategy for breast cancer. If you go to Purina Cat Chow's web site & take a test on your knowledge of breast cancer they will donate $1. Komen Foundation to support breast cancer research.

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Tips & Tricks from the Trenches

Connection Cafe

Judi is currently Vice President of Operations of Fight Colorectal Cancer , an organization she helped start in 2005. Our organization, Fight Colorectal Cancer , started using Salesforce as our primary database in 2006, when we were barely a year old. Did you know that every Common Ground instance comes with a testing environment?

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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

we do tests where we send dozens of donations to nonprofits to see how we’re treated as donors. . It could be, you know, my mom had cancer that’s why I’m doing this volunteer work for the cancer organization. . And where they test, you know, 3 options or 20 options. But essentially. Great book by.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

So, start testing- the sooner you do, the sooner you can start converting new donors. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Each program is as unique as the organization that’s driving it, so it’s about discovering the media that works for you.

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