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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We The addresses are then vetted through AtData, an email verification service in Newton, Massachusetts.

Test 52
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Women in Nonprofit Technology Who Rock: Adding to Fast Company's Most Influential Women in Technology List

Beth's Blog: How Nonprofits Can Use Social Media

is Vice President of Operations of C3: Colorectal Cancer Coalition and was one of the first nonprofit technology bloggers. Big Picture Thinkers. Allison Fine , author of the book Momentum, writes about social activism in the nonprofit sector and the implications on the ground and at the big picture level. Laura Lee Dooley.

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How To Build Community Using Social Media

CauseVox

Keep your eye on the big picture and always dig deeper into your metrics – that will help you find focus on those days when it seems you are spinning your wheels. U nited Way of Massachusetts Bay ignites action with their blog post , s hared on Facebook. Greater Boston Food Bank drives gifts through their Facebook post.