Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
Komen for the Cure teamed up with KFC (formerly known as Kentucky Fried Chicken). million was donated (the largest ever breast cancer donation.) Others wondered whether Komen had read their own educational literature about the connection between high fat diets and breast cancer. For each $5 bucket (pink!)
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