Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
In our quest we have interviewed, and continue to interview, top brands engaged in social media for social good. Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. Take for example, “Buckets for the Cure” fund-raising campaign where Susan G.
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