Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)
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