Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
Our focus is on campaigns that had a significant social media component, because we believe that this communication medium is an accelerator since the failures are often much more spectacular and widely reported. Komen for the Cure teamed up with KFC (formerly known as Kentucky Fried Chicken). For each $5 bucket (pink!)
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