Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
According to Prosper Strategies , a leading nonprofit communications firm, strength-based messaging “emphasizes the strengths, opportunities and power of an individual, group, or community. Example: A gift of $50 today can help a neighbor (not a hungry family) who faces food insecurity. She is not a cancer patient first.)
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