The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)
NTEN
OCTOBER 11, 2010
We use CRMs, SQL databases, MS Access, Salesforce, File Maker, Outlook, Excel, paper, post-its, that server gathering dust in the corner. If LIVESTRONG had been able to capture data on everyone who wore their bracelets, they’d have built the largest cancer supporter database in the world. . My email gives you 10-15% open rate. .
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