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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. This post was originally published on 7/28/2019 and updated on 8/5/2022. This isn’t disinterested philanthropy.

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