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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

The American Cancer Society: When prospects explore ways to give on the ACS website, they see a clear statement about what they can expect for their donation. Your gift means we can continue to improve the lives of people with cancer and their families. Use storytelling to bring the UVP to life. It’s a difference they can see.

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The Ultimate Guide to Volunteer Recruitment: 15+ Strategies

Qgiv

Take the time to assess your operations and evaluate any gaps that volunteer work could fill. For example, an organization seeking to support those with cancer might see if local cancer care clinics are willing to post flyers advertising your program. Newspapers, magazines, and blogs focus on storytelling.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. If you still don’t get any response, re-evaluate your pitch. Their fifth wedding anniversary would be a fun news story. .

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