What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
Rather than donating the money to nonprofits through a traditional corporate responsibility grant program, Pepsi will jump on the online contest bandwagon. Pepsi will have contests every month for 10 months beginning Jan. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters.
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