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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

What if our child had cancer? As Parr points out, empathy is powerful because our innate ability and need to understand and connect with others – even we don’t know them personally. Empathy creates a connection that makes us pay more attention to something. We can’t help but to feel for Miles Scott and his family.

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How a small Pennsylvania town stood up to Big Oil—and won

Fast Company Tech

Her voice cracking with emotion as she stood under the fluorescent lights, Janice Blanock asked her local legislators in southwestern Pennsylvania to take a moment and leaf through the photos of her son that shed handed them. Her son waged a three-year battle with a rare type of bone cancer known as Ewings sarcoma and died in 2016 at age 19.

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This tiny Pennsylvania community was deemed ‘expendable.’ So toxic waste keeps flowing

Fast Company Tech

YUKON, Pa.When government inspectors arrived at the hazardous waste landfill here in 2023, they found themselves in a barren and alien landscape carved from western Pennsylvanias green countryside. Pennsylvania is the countrys second-largest producer of natural gas , and much of the industrys solid waste ends up at landfills such as this one.

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This Pennsylvania landfill sends radioactive waste into a nearby creek—and fracking has only made it worse

Fast Company Tech

In a rural pocket of western Pennsylvania, along the leafy banks of Sewickley Creek, a small, jagged pipe juts just above the waterline, its cement casing carpeted in moss. Colleen ONeil of the Mountain Watershed Association fixes a crooked sign posted near a landfills discharge pipe that flows into Sewickley Creek in Yukon, Pennsylvania.