Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. She is not a cancer patient first.)
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