What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
Rather than donating the money to nonprofits through a traditional corporate responsibility grant program, Pepsi will jump on the online contest bandwagon. Pepsi will have contests every month for 10 months beginning Jan. As of this writing, 1,027,398 people joined Chase’s fan page to cast votes for their favorite charities.
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