Cancer Channel Metrics Ratio 
Connection Cafe
AUGUST 9, 2013
For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 6, 2012
Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio.
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