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How to Audit An AdWords Campaign

Media Cause

Consider creating a budget pacing document and updating throughout the week as you optimize your campaign—allowing you to make changes to the daily budgets so your campaign stays on track. Pro Tip: If your campaign is continuing to underspend, it could be a sign that you need to make changes to your campaign (e.g. more on that below.

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend. Find the newsworthy stories within your event. Share these.

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10 Power Words Nonprofits Use to Increase Conversions

NonProfit Hub

Without them, copy or headlines can become boring and predictable. What’s one of the most common concerns with donating to nonprofits and charities? It changes donating to investing, which is associated with having a return—in this case, a positive impact on a social cause or helping others. The importance of power words.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Dolores McDonagh of Charity Dynamics write on npEngage about the Top 3 Roadblocks to Event Registration. If you’re changing all the time, don’t expect your donors to keep up. Focusing on Donors, Not the Charity in your Appeals – The Chronicle of Philanthropy shares their monthly podcast hosted by Tony Martignetti.

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