Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
Because it recognizes the root causes of social ills, by definition it describes a long-game issue that extends beyond solving challenges for an individual. Ideally, that balance can only be determined by testing the degree of need expressed to different donor segments (direct mail responsive donors, digital donors, recurring donors, etc.).
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