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Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Beth's Blog: How Nonprofits Can Use Social Media

In our quest we have interviewed, and continue to interview, top brands engaged in social media for social good. We are sharing our research in the early stages to help identify other case studies we should profile and to get feedback on our working hypothesis. of fried chicken, KFC donated 50 cents to Susan G.

Causes 102
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Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause

Beth's Blog: How Nonprofits Can Use Social Media

Komen Foundation , a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G. Whether they donate or not is another story. On Tuesday, the Susan G.

Causes 130
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How Networked Nonprofits Use Twitter and Other Things I learned in Vegas

Beth's Blog: How Nonprofits Can Use Social Media

During the conference, there was a hashtag campaign – #beatcancer where PayPal and SWAGG will donated $0.05 for every hashtag mention to cancer charities. Next, Danielle Brigida gave a case study about how NWF uses Twitter. Hoping someone can update the final results in the comments). Danielle @starfocus.

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Examples of Successful UVPs Let’s look at some organizations that have mastered the UVP in their messaging: Feeding America: On its donation page, Feeding America clearly states where the money goes. Your gift means we can continue to improve the lives of people with cancer and their families. Even when they can’t be. They’ll find you.

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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

If you know of campaigns and lessons learned that haven't been included, please leave a comment: August 2007 I launched a campaign to raise money and get t-shirts donated for the Cambodian Bloggers Summit. What seem to work was: Some influential people responding publically that they had donated.

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What Are Your Best Tips for Organizing or Facilitating a Charity 2.0 Event?

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by DaveFishernc Charity Balls, Dinner Dances, Black Tie Charity Events, and other parties where people donate money to a charity to have fun together are nothing new. SM4SC's goal was to raise a $20,000 donation with $13,214 contributed as of today. The event includes a silent auction and company sponsorship. event.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube 34