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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Though most nonprofits in the United States, Canada and the U.K. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet.

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The Five Things Corporate Sponsors Want From Nonprofits

NonProfit Hub

and 38% in Canada). **. Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. The most common metrics used to measure sponsorship ROI is to evaluate the amount of exposure the sponsor received throughout the campaign.

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Keynote from My Charity Connects Conference at NetChange Week

Beth's Blog: How Nonprofits Can Use Social Media

The conference hashtag became a top trending topic keyword on Twitter in Canada during the keynote! kanter : Spreadsheet aerobics – pick the right, select SM metrics and pay attention to only that #ncwk. Darren Barefoot gave an amazing session on social media ROI, including a demo of Google Analytics Apps.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

and Canada prefer donating online using a credit or debit card. Also, review your fundraising metrics and data from previous campaigns. Plus, you gain access to a variety of email metrics, such as open rates and click-through rates, that let you know how effectively your emails engage recipients. Email marketing software.

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Reflections on Guest Blogging

Beth's Blog: How Nonprofits Can Use Social Media

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Beth Kanter, Red Cross Social Media Strategy/Policy Handbook.

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12 Donation Request Letter Templates to Help Raise More

Qgiv

According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give. High return on investment (ROI): Studies have shown that direct mail campaigns can achieve a return on investment of up to 112%.